I am very afraid that After Lately, the mockumentry of “behind-the-scenes” of Chelsea Lately,may be cancelled after tonight’s “season” finale. I am a huge Chelsea Handler and Chelsea Lately fan, so I am of course a fan of After Lately as well. I love how the shows round-table regulars and Chelsea are able to make fun of each others quirks in a light-hearted, but funny manner.
The show performed well when it premiered on March 6, 2011. I couldn’t find rating info for the first season beyond the series premiere which was watched by 1.2 million viewers. That is good for cable and definitely for E!. Season one ended after eight episodes on April 24, 2011. The second season premiered November 27, 2011 and ran thru January 29, 2012 with another eight episodes. Season two averaged 1.18 million viewers with all but two episodes getting more than a million viewers per episode.
The current season of After Lately hasn’t even attempted to come close to the ratings of the first two seasons of the series. This season premiered February 25, 2013 and concludes tonight(April 15, 2013). Once again the series has featured eight episodes and with seven of those out this season has averaged 0.30 million viewers. The show has failed to even get a half million viewers. I feel like the only thing that will save this show is that it is very cheap to make. Most of the people on the show are there anyways and it is done on the set and offices of Chelsea Lately.
Why has the show performed so badly in its third season? I think there could be a bunch of reasons for this question. I think one of the biggest problems is it is more than likely a show that many people DVR and watch later. Unfortunately, DVR watches still don’t get counted in the official TV ratings used for advertisers. It doesn’t help that the show isn’t a strong scripted show or an hour-long show, which means fewer people are going to watch it live.
I also don’t think the show benefited from only having eight episode seasons and then not coming on for over an entire year. People may have lost interest even as Chelsea Lately grows in popularity. I really hate to see the show go, but with such low ratings, I expect to say goodbye to After Lately.
Are you currently or have you in the past watched After Lately? Let me know your thoughts on the show and its probable cancellation in the comment section.