On top of your points, and I hope E! will recognize this, the show used to air on Sundays @ 11pm after the Kardashians. This season it airs Mondays @ 10:30pm after Burning Love. Kardashians has a huge ratings, and Burning Love had no ratings and is an unknown show. And on Monday at that time slot, the show is competing with popular programming on other networks which was not the case on Sunday nights. On top of that, the show hasn’t been advertised at all. I haven’t seen ads for it anywhere but on E! and still not that often (i’ve seen a million ads for What Would Ryan Lochte Do). What do they expect is going to happen after over a year of being off the air? The ratings for season 1 and season 2 seem to be excellent, especially for E!… the show is still hilarious and Chelsea is still a star, and they still have guest stars (though not quite as good as some other seasons but still good… Reese again, Kate Beckinsale, Charlize, the Kardashians, etc)… I have no idea why people aren’t watching except that they don’t even know the show is on or what the show is even, and the it disappears after only 8 episodes. It’s so annoying.

(and just a correction, the show, as far as I have read, it is a scripted comedy, despite what a lot of audiences assume)